Seder Night is upon us, and it is another year without the familiarity of large family gatherings.
But while it may be a struggle to find any point of differentiation between this Seder Night, and all those other long nights of lockdown, we at Coffee Story wanted to share with you a little thought about what makes our coffees different.
This year, we are offering a range of Kosher L’Pesach Turkish-ground coffees, however the goodness doesn’t stop there. All our coffees are small-batch roasted to order for maximum freshness, and we only source from farms with social and environmental commitments.
Our Kosher L’Pesach Coffees:
Inspired by the concept of Maaser Kesafim, we give 10% of all our retail profits back to origin, and so far this money has helped to support an array of initiatives, from refurbishing a school in Uganda which serves underprivileged children, to aiding efforts tackling malnutrition in farming communities in Guatemala and Brazil.
Using boiling water – Boiling water actually burns the coffee grounds and ruins the taste. Coffee is best when the water is 94°C, so if you just leave the kettle for a minute after it boils you’ll save your coffee grounds, and your brew.
Using a blade grinder – Blade grinders are evil. They blend the coffee into different sizes, so you don’t get any consistency. This means some grounds will be become bitter and over-extracted while at the same time others will be sour and under-extracted. Always use a burr grinder or buy pre-ground coffee (although it’s much better to grind fresh).
Putting coffee in the fridge/freezer – This is pretty much a crime in the world of coffee as these places introduce moisture, which is bad. Be sure to store coffee in a cool, dry place – out of direct light and away from air.
Festive Gift Ideas
Storing ground coffee in a clear jar – This may seem strange, but the light that hits the coffee in a clear jar ruins the taste – same as storing spices – and also air makes the smell and taste fade much sooner.
Over extracting Cafetiere coffee – You should brew cafetiere coffee for 4 mins and then serve immediately. If you leave it sitting there for longer, it will become bitter and nasty.
Need more brewing advice? Take a look at our Brew Guide
40% of all profits to go towards supplying NHS Hospitals with freshly roasted coffee
The tragic and trying times we find ourselves in at the moment with the spread of Covid-19 has impacted our daily lives in an enormous way, and nowhere is this impact felt more acutely than by the incredible and dedicated NHS staff. Their determination and care is unparalleled, and we are all too aware of the enormous strain they are under.
These incredible people already work long hours caring for the most vulnerable in society, and now they have to work even longer.
We, at Coffee Story, want to help these amazing people power through, and so that’s why we are offering all NHS staff and social care workers a 30% discount on all of our coffees. Simply use the discount code ‘NHS HEROES’ alongside your NHS or care provider email at checkout.
As well as this, we would like to provide as many NHS Hospitals as possible, with a constant supply of coffee.
In order to do this, we’ll need your help. Currently we have gifted 100 bags of our coffee to local hospitals, but we do not want to stop there. This is where you come in: 40% of profits from every bag of coffee sold over the next month will be put aside to help bring Coffee Story to as many hospitals as we can.
Founder of Coffee Story, Josh Holt explained how
“In these tough times, everyone can do with a little pick-me-up, and we hope Coffee Story will help to provide yours”
This means every purchase made will directly go to supplying NHS Hospitals up and down the country with free coffee.
Editor’s Note: Coffee Story is a growing start-up, proudly supplying sustainable and ethical coffee to independent cafes and taking orders online. Coffee Story is driven by the belief that ‘when coffee does good, it tastes even better’ and supports a range of initiatives to empower local farmers and bring about social change, whilst also having a strong emphasis on the environment and eliminating waste.
Coffee grind size is perhaps the most important thing to get right when making a brew, but hundreds of different gadgets and gizmos make it hard to know where to start. And that’s not even to mention the numerous overly complicated online guides using the same terms to mean completely different things…
As decent, coffee-loving people, we understand that the stakes are high. After all, every exasperated home-brewer is another potential win for instant coffee. As instant coffee is just plain wrong, we thought we’d weigh in on this issue with our guide to grind size.
What is grind size?
Different brewing methods require a different size grind of coffee. The grind size itself is the measure of the individual grains of coffee. These sizes have to be changed with different brewing methods (French press, espresso etc.) because of the surface area. A very fine grind will increase the surface area of coffee, whereas larger grounds will have the opposite impact.
You may be wondering why different preparation methods are even necessary, and you wouldn’t be alone… A lot of this is down to personal preference and convenience, but the tastes also changes. Different brewing methods highlight different aspects of the beans, and some roasts are better suited to each of these. For example, a filter coffee will usually deliver a much ‘cleaner cup’ (bright and vibrant) when compared with a French press, and so therefore is usually roasted a little bit lighter. Similarly, the darker roasts typically favoured for espresso will give a much stronger, more bitter taste.
What grind size do I use?
French Press, Percolator
Chemex, Clever Dripper, Siphon
Paper cone pour over filter, Drip coffee machine
Aeropress (2-3 min brew time), Mesh pour over filter, Moka Pot (stove top espresso maker)
Espresso, Aeropress (1 min brew time)
Why does it matter?
Grind size is hugely important as this impacts the taste of your brew. Too fine, and the water will struggle to pass through the grounds, making bitter over-extracted sadness. Too coarse, and the coffee will be watery and undrinkable.
However, it is not just the grind size that is important. Uniformity between grinds is also vital. If the grounds are all different sizes, some will be over-extracted and others will be under-extracted. This will leave you with a bitter-sour cup of coffee and a sad look on your face. Burr grinders are great for ensuring uniformity, as the burrs can be moved closer or further apart to increase or reduce the size. This is not the case for blade grinders, which blend the coffee into an uneven mess. This is a recipe for disappointment. Please don’t do this.
What is the ideal extraction time for coffee?
Coffee extraction times vary considerably between brewing methods. For espresso this is typically between 25-30 seconds, whereas for French press it is a much longer 4 minutes. This is all to do with the grind size, and the amount of extraction necessary because of it.
An espresso that extracts in under 20 seconds is more likely to taste sour and nasty. Anything longer than 35 seconds, and youll be left with something unpleasantly bitter. Because of the way espresso works – with huge amounts of pressure pushing water through fine particles – it can extract a large amount of intense flavour and coffee oils very quickly.
A pour-over filter coffee will also vary in extraction time. For example, paper filters usually slow the passing of water more than mesh inserts. Typically, a paper-filter coffee will take between 2 and 3 minutes to brew. Any longer will cause bitterness, and any less will leave you with watery coffee and in a bad mood.
For French press, the coarse grounds should be left to steep for 4 minutes. As the coffee grounds remain in the carafe the entire time, the coffee should be drunk immediately after plunging to avoid bitterness from over-extraction.
At Coffee Story, we offer our coffees wholebean or ground, but we always recommend you grind fresh at home if possible. This will always result in a better cup (as long as you use a burr grinder!) as you will be able to enjoy the full freshness and vibrancy of our beans.
For our full range of coffees, take a look at our shop, and make sure to get in touch if you have any questions!